Landing Page
visual idendity and entry point for a State Exhibition

Project

The Archaeological State Museum of Baden-Württemberg (ALM BW) operates as a decentralized network comprising a main museum, a central artifact archive, and seven branch museums across the state. For the Great State Exhibition 2024 in Stuttgart, a visual identity combined with a dedicated landing page was needed to communicate both the character of the exhibition and all essential visitor information in a clear, visually engaging way.

My Role

As in-house Digital Manager for User Experience at the main museum in Constance, I developed the initial concept and structure for the visual identity and the landing page. Although the visual identity in this use case was not adopted due to a parallel collaboration with a globally renowned advertising agency, I remained responsible for the technical realization by leading the coordination with an external development agency.

Design System

Building on the architectural foundations and UX principles developed for the ALM BW web platform, I was able to rapidly prototype a tailored microsite with a unique branding that still aligned with the broader digital ecosystem of the museum network.

User Experience

The page includes a mini digital collection curated specifically for this exhibition. It presents selected highlight objects with rich media and concise narratives to spark curiosity and deepen interest. Because research in the field of museum visitor behavior shows that such digital previews do not replace physical visits—but can actually encourage them. Indeed it has been found that institutions with strong digital offerings often see a measurable rise in in-person attendance.